2025 Year in Review

2025, a year that had so many "ups" as it did equal parts of "downs". A year that marked a more mature approach to the overall foundations of the Lovely Ecosystem. While recounting the major events that occurred during this year, it just seems unreal... some of which seem so far away, and yet, they are less than 12 months old.

The year started with what I only could describe as a stab in the back and an event that left me numb for more than I'd like, IYKYK. It didn't take long before I understood that this is how some people function and I gathered my thoughts, re focused on my targets and started pushing forward with all my plans... 

As always, I had set an overall strategy and roadmap for 2025, one that I managed (and proudly enough) to stay focused on and succesfully see it through for the entire year. 

Here are the highlights of 2025, as I recollect them:

Highlights (⚡️ = Part of the 2025 plan)

• ⚡️ Launched the new membership platform
• Surpassed 190k Unique Monthly Users
• ⚡️ Launched the brand new API
• ⚡️ Launched the Car Data Repo
• Enhanced overall performance by 150%
• Established major partnership with ATSR
• ⚡️ Released Business & Team Licenses
• ⚡️ My 2nd successful Sim Racing Expo
• ⚡️ Introduced the Lovely Creators
• ⚡️ Assembled a robust development team - but I still get to do all the dash work ;)
• Earned the 10k Order milestone from Shopify

Metrics

• 5.5k+ Lovely Members
  
• 15x Total Dashboards
• 15x Supported Sims
• 21x Software Releases
• 4x Pairs Sim Racing Gloves
• 1x Product Collab
• 15x Sticker Sheets
• 15k+ Discord members
• 7k+ Youtube subs
• 4k+ Instagram followers+
• 1x TikTok account (still no idea how to use it)
• 1x Stolen steering wheel

Dash Features (v3.2.0-v3.6.7)

• Quick View
• Animated Idle Screen
• Custom Vehicle Settings
• Multiple Pit Wall Screens
• Accssibility Options
• Major Performance Improvements
• Pit Wall Customization
• Pit Wall True Dark Mode
• Support for Mutlifunciton Dials
• Dozens of bugs squashed

New Dashboards Introduced

• Lovely Dashboard Rallye
• Lovely Dashboard Companion Portrait
• Lovely Dashboard Round
• Lovely Dashboard XLC (2 versions)
• Lovely Dashboard MXL
• 3x Lovely Dashboard for MOZA

New Sims Supported

• Assetto Corsa Evo
• Assetto Corsa Rally
• LeMans Ultimate
• Project Motor Racing
• Forza Motorsport 8

Plugin Features (v1.3.0.0-v2.3.0.0)

• Plugin Installer
• Dashboard Manager
• New native login flow
• Direct integration with Ascher Racing firmware
• So many small updates and features

A look into 2026

2025 may have been one of my busiest years to date, but everything I have accomplished and delivered - together with my team - is leading up to what I'm going to reveal in 2026. I have hinted at a few things in the past and I've also shared some of the developments with just a handful of people.

What is in the pipeline is truly exciting!

I have a plan for 2026, and you are ALL a part of it!

 

Acknowledgements

Once more, I'd like to publicly thank my partners for all their support, but also all the individuals and companies that have expressed their support in multiple ways throughout the year. Some of whom were there to pick me up at my lowest - you know who you are 🫶.

Big thanks as always to Nicolas from Simhub - without you, none of this would be possible.

Major props to Ascher Racing for the unwaivering support from day one.

Congrats to Alex from ATSR for breaking into the market in 2025, and becoming my premier LED Profile partner - bringing innovation and new ideas to the forefront.

I'd also like to extend an extra warm thank you to David Perel for the hours he spent consulting me.

In no particular order, all the below have played a major role for me in 2025: Federico (Greywolf), Mika (simucube), George (Simcore), Tony Kanaan, Alex (P1Sim), Yang (Conspit), Calum (Simutec), Dennis (simraceshop.de) and Jean Marie (thefrenchsimracer.com) - they are not just partners, they are friends.

And to the companies who showed support: Pimax, MOZA, Tanleki, Elgato and Ulanzi.

Finally, last but not least to the unwaivering support of my mods Jeff, Chris and Bram - you lot fucking rock!