MEET THE
Lovely Creators
A collection of individuals, content creators and storytellers,
united by their passion to share Sim Racing with the world.
Michi Hoyer
Born in August 1992, I discovered my passion for Racing during my early childhood while Michael Schumacher was participating in Formula 1. As a young kid, I always dreamt of doing motorsport but never got into karting or motorsport. Simracing gave me the feeling to live the dream of being a racecar driver. I am a Simracer, Streamer, and Influencer as well as a Coach.
Laurence Dusoswa
Father and part time Sim Racing content creator, petrol head and long term sim racer for at least the past 20 years. I got my first force feedback steering wheel at the age of 13, back in 1998. I sunk thousands of hours into some amazing simulation titles like Colin McRae Rally, looking for those hundredths and thousandths of seconds from morning until night.
Marcel Keuhnel, aka
MaKoon Gaming
I'm Marcel, aka MaKoonGaming from germany. I'm a husband, father of a daughter, and have been a passionate sim racer since 2009, as real motorsport is very expensive. I'm known for my radical and viral prototype cockpit and dream of becoming a real racing driver.
Ingrid Cristea, aka
Rift Blondie
Hi! My name is Ingrid aka RiftBlondie. I was born in Romania in 1999 and Rifty was born in 2023 from the love of fast cars, racing and fear of getting speeding tickets (oops). If I didn’t make it obvious…I’m a simracer. Starting from the F1 game, to iRacing now, the ultimate goal would be to get in a real car. Cheers!
Katrina Edmunds
I discovered my passion for motorsport from a young age. Living a stone’s throw away from Silverstone race circuit. I got into sim racing during Covid and have loved it ever since. It’s now my hobby and my job. I qualified for a sim-to-track programme which starts in 2026. This will be my first time in a race car! Sim racing has given me opportunities I never thought possible.
Paul Archibald, aka
Itchie
Itchie is an Australian simracing creator with a fast growing and loyal community on TikTok, known for clean racing, detailed setups, and a passion for exploring everything the sim world has to offer. The channel focuses on simracing games, breaking down physics, tuning, car control, and racecraft to help drivers of all skill levels improve and enjoy their time on track.
Emanuel Carneiro, aka
Geekyimp
A car fanatic who learned to drive real cars aged 10 after many years of experience on arcades and playstation! The simracing bug has always been there throughout my life. After years of playing iRacing casually, I finally built my first dedicated simrig in 2023. In 2024 I started creating content to share my passion and connect with other simracers. Soon after, I found my tribe and now race a lot more, mainly dailies and team endurance races in LMU and iRacing! I also play Rally and F1 games but not competitively.
Alex Reinholdsson, aka
Simit Studios
Alex is the creator behind Sim It Studios, producing honest sim-racing reviews, tutorials, and esports content. Based in both Sweden and the Netherlands, he brings a European perspective to the sim-racing world. Since early 2025, Alex has been collaborating with Lovely as a creator and ambassador, helping showcase their dashboards to the community.
Edward Ryan
Hi, I’m Edward — a U.S. sim racer who turned a racing hobby into a full-blown lifestyle. I’m building Team RPM Sim, creating good-vibes content, and doing my best to keep all four wheels pointed in the right direction. Big thanks to LSR for always backing the chaos.
Alessandro Teoli
I'm Alessandro, an Italian guy with a passion for sim racing. Assetto Corsa is my main simulator! But what excites me most is the attention to detail in my sim racing station, like the lovely dashboard. See you on some Instagram reels.
Robin Tate, aka
Bongo Racing
Robin Tate, better known in the sim racing world as Bongo Racing, is a creator dedicated to proving that passion, community, and a good dose of silliness can take anyone far in sim racing, no matter their age. From daily streams packed with GT3 battles, hypercar chaos, and heartfelt coaching moments, to organising large, welcoming community events, Robin has built a home for racers of all abilities. His trademark nerd glasses, and playful “never too old to race” philosophy have become part of his signature style.
Rayvone McGeachy, aka
Grayze Dynamics
Grayze Dynamics (Ray) is a passionate sim racer and community builder. He hosts inclusive sessions to help racers learn and improve, creates custom sim gear, and shares tutorials—fostering a supportive, fun space where enthusiasts grow their skills and love for the sport.
Gerard Cronkrite, aka
Real Cronk
Hey, I’m Gerard “Cronk” Cronkrite, an American sim racer living in the UAE. What started as a passion for Formula 1 turned into a full-scale sim racing obsession. I focus on lap times, hardware reviews, rig builds, and creating a global racing community.
Nate Halastik, aka
Savage Sim Racing
Hello! I’m Nate, the founder of Savage Sim Racing and a Twitch streamer bringing high-energy endurance racing, league action, and community-driven events to life. I run the SSR server, home to weekly racing, coaching, and one of the most passionate sim-racing communities around.