Partnership: ATSR LED Profiles

A powerful new partnership is here

Meet ATSR (Alex Strallhofer)—an automotive engineering student who has been crafting high-quality LED Profiles for private projects since 2020. Earlier this year, in May 2024, he also launched the ATSR Hub, a powerful SimHub plugin designed to elevate sim racing immersion.

I first discovered Alex through members of my Discord community, but it wasn’t until we jumped on a call that I truly grasped the brilliance of his work. His products aren’t just innovative—they align perfectly with the vision behind Lovely Sim Racing.

We instantly clicked and realized that by joining forces, we could push innovation even further—bringing cutting-edge features to more sim racers. That’s how the ATSR + Lovely Sim Racing partnership came to life.

The First Wave of Integrations (Available Today!)

To kick things off, the ATSR Hub + LED Profiles will now fully support:

  • A Custom Lovely Theme for seamless LED integration
  • Car-Specific RPM Shift Lights & Redline Alerts for the Lovely Dashboard
  • True Dark Mode Sync—works across all color themes

And this is just the beginning. Alex and I have been working on even more exciting features, coming soon, to take your racing experience—and your skills—to the next level.

Find out more about ATSR, and download the ATSR Hub + LED Profiles in the ATSR Discord Stay tuned. The future of sim racing immersion is here.

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